備忘錄-晨間分享-NIH 非我發明症候群 VS PFE 智慧源於眾人

Not Invented Here Syndrome (非我發明症候群)

Definition

Dismissive attitude toward ideas or improvements suggested or implemented by others because,

if they were worthwhile, 'we' would have already thought of them.

Thus, if it is 'not invented here,' it is no good.

昨天郭先生所分享的 非我發明症候群(Not invented here is no good)

簡單來說就是，某人對於別人在提出好點子、改善建議或落實執行時，

產生了一種抗拒或不接受的負面心態，認為這些內容沒有價值(要是有價值我早就發明了!)、甚至不值得考慮。

在主管身上就是所謂的”大頭症”，在夥伴之間通常稱為”酸葡萄”

然而，往往因為如此，扼殺了有價值的好點子，錯過了即時改正的時機，喪失了創新的機會。

另一個相反的名詞是 PFE (Proudly Found Elsewhere)，

創新來自團隊智慧(甚至外部團隊)，智慧源於眾人

最經典的兩個例子，第一個就是Web 2.0時代盛行的維基百科，

透過開放式編輯讓世界各國的人持續共同編輯的百科網站

第二個就是P&G (寶僑實業) 對外徵求創新點子，

這也影響到後來許多企業也開始採取對外找好點子的政策。

對行管處團隊而言，我們常常需要寫企劃案，流程改善，

此時我們就會需要團隊創意，但也別忘記所謂的團隊並非只指行管夥伴，

也可以邀請其他部門的夥伴、同業、顧問甚至家人一起來動動腦袋，

引導眾人發揮集體智慧。

讓我們再次珍惜行管團隊的原則：真誠與傾聽，

發自內心的希望每件事情能夠越來越好，靜下心來接納別人不同聲音。

所謂的成就不在於誰是第一個發明，而是誰看到背後的價值，更將其發揮得淋漓盡致

最經典的例子就是微軟早在蘋果iPAD前就發明了平板電腦，

但是微軟的決策團隊卻沒有發現這個產品的背後的可能性，

反而是蘋果團隊看見機會，更推出iPAD系列產品，

在這個時間點微軟跟其他大廠還是看衰iPAD，認為消費者不需要一個沒有鍵盤的電腦產品。

蘋果看見平板電腦的維度是：一個能夠與人產生簡單互動，同時兼具設計感的精品

這點的看見，讓iPAD狠狠甩下其他大廠，成為平板電腦的明星產品。

PS: 另外注意是NOT 不是NO喔~ 意思不同~

‘Not-Invented-Here (NIH) Syndrome’ refers to a corporate or business culture that prevents buying,

using or copying (and sometimes even learning) from others in the same business domain/field.

An external idea or solution is rejected because it was not developed in-house and no evidence suggests

that an internally developed idea or solution would be better.

The unwillingness or total rejection to use an idea or product because it originates from another

culture is also seen as a form of nationalism (where any thing Not-Invented-Here is not as good

as ours and the thinking that if if the idea was good enough we would have already thought of them)

and is closely related to the ‘Let’s Re-Invent the Wheel’ syndrome’.

The opposite syndrome or culture is referred to as Proudly Found Elsewhere (PFE).

Case in point: Procter & Gamble’s (P&G’s) strategy for the new century, “Connect and develop”

was introduced after its 1980s global innovation model (invent-it-ourselves model) proved ineffective.

P&G decided to look sources for innovation outside. The ‘connect and develop’ model used technology

and networks to seek new ideas and solutions externally.